Television viewership is down from this time a year ago. This matters to Kevin Durant, a 14-time All-Star who's seen what the NBA can do.

What we learned from Phoenix Suns’ much-needed response win over Denver on Christmas Arizona State football's 'No Block, No Rock': Hines Ward has Sun Devils receivers hunting Suns' Kevin Durant hopes fans 'stay invested in game' despite drop in NBA ...

At the same time, Los Angeles Lakers head coach J.J. Redick suggests that critical broadcasters and social media discourse are largely to blame for the league’s ratings slump. Regardless of the cause,

It’s a weird dialogue around the league and viewership and I see a lot of people blaming the players for it. Something that big, it’s not just one component on why

Phoenix Suns superstar Kevin Durant wants to help the NBA in revamping its viewership amid Christmas Day success.

This is a day where fans don’t have much going on and all sitting around the [Christmas] tree and fireplace and [in the] kitchen watching games together,” the Phoenix Suns star said

But Phoenix Suns superstar Kevin Durant can't seem to wrap his head around people pointing fingers at the players for the league's declining ratings. Instead, the former league MVP thinks the game has just hit a temporary "rough patch.