Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and content measurement, audience insights and product development. List of Partners (vendors)

In May 2015, Swift enlisted Kendrick Lamar to appear on the remix of “Bad Blood,” the 1989 clapback track that was reportedly aimed at Katy Perry. The collaboration wasn’t a surprise to those who had been paying attention. For months, the two had been very publicly sharing their admiration for one another.