But Hus of FRAKTA won’t just open anywhere on Oxford Street: it’ll be right next to IKEA’s upcoming new Oxford Street store.

Ikea is to open a pop-up store at London's Oxford Circus that will be dedicated to its iconic blue Frakta bag. Due to launch ...

Located at 216 Oxford Street, next to the upcoming Oxford Street store, the ‘Hus of Frakta' will pay homage to its instantly ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

A staple in our range for over 30 years, and in so many households, we wanted to pay tribute to this household favourite, and ...

The experience was created by Mother and produced by Studio Xag. by Eszter Gurbicz ...

Ikea is set to open its new Flagship store in the former Topshop unit on Oxford Street in Spring 2025. The site will span ...

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Going up!Paul Mescal’s biceps Let’s all agree to enjoy Mescal this week. Gladiator II! Woo! Then, why not collectively pop ...

Ikea to open 'Hus of Frakta' pop-up at Oxford Circus, celebrating the iconic Frakta bag ahead of flagship store launch.

Ahead of the highly anticipated Oxford Street store opening in 2025, IKEA today announced the forthcoming opening of ‘Hus of ...

Ikea is set to open ‘Hus of Frakta’, a pop-up experience on London’s Oxford Circus dedicated to one of the Swedish furniture ...