Brian Niccol stands to earn $10 million in signing bonuses after a "dogged pursuit" to convince him to lead the company.

The coffee giant believes it can double its company-store count in its home market. It is also planning major menu cuts and ...

Starbucks CEO Brian Niccol was recently awarded a $96 million compensation package after four months of leading the company.

Starbucks' new CEO, Brian Niccol, has a vision to make Starbucks into a classic coffeehouse, but he has to contend with an ...

Starbucks reported a smaller-than-expected fall in first-quarter comparable sales on Tuesday, in early signs of the ...

In August of last year, Starbucks stunned the restaurant universe by hiring Brian Niccol as its chairman and CEO. The hiring ...

Starbucks shares surged on new CEO's plan, but declining sales and high valuation pose risks to the company's future ...

New CEO Brian Niccol has said since joining the coffee chain in September that he wants Starbucks to refocus on its in-store ...

CEO Brian Niccol said the company is changing the operating model for its retail team, which led to the shakeup.

Starbucks ( NASDAQ: SBUX) issued its first earnings report with Brian Niccol on the job for a full quarter. The coffee chain ...

Starbucks has reported better-than-expected sales in its fiscal first quarter as some of its turnaround efforts start to take ...

Starbucks is trying to fix falling sales by changing its vibe back to coffee-house roots. The new CEO says parts of the plan, ...