Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

President Trump's move to tack an additional 10% tariff on U.S. imports from China could lead Mattel to hike the price of its Barbie, Hot Wheels and other toys. Mattel Chief Financial Officer ...

The items in this collection are still a mystery; however, big news is expected from Barbie and Hot Wheels. There will also be designer announcements for various brands. Barbie and Hot Wheels are ...

Irish toy-tech start-up HoloToyz has announced a new partnership with US toy company Mattel to launch augmented reality (AR) products for Mattel’s Barbie and Hot Wheels brands. According to ...