Apple has seemingly changed the marketing strategy for the iPhone 16 lineup and other products amid the delay in releasing ...

According to Counterpoint Research, Apple overtook Samsung to become the top smartphone brand worldwide in the first quarter ...

Apple is looking to synthetic data to boost its AI models while maintaining data privacy of its users as it races to catch up ...

Apple Inc.’s top executive overseeing enterprise sales and the western European market is planning to depart the company ...

In-screen cameras, foldable screens, blood pressure tracking -- we round up all the rumors surrounding Apple's next-gen ...

Analysts projected iPhone prices could increase by more than 40% before the White House at least temporarily carved out ...

Ahead of Earth Day next week, Apple has provided an update on its “Apple 2030” goal to become carbon neutral across its entire footprint. The company says it has now surpassed a “60 percent reduction ...

Planes filled with iPhones have been leaving the Chennai airport in southern India for months, a last-ditch effort by Apple ...

The United States government is trying to upend global supply chains with China, slapping a tariff rate approaching 150% as ...

Smartphones and laptops are among items exempt from recent China tariffs, but Commerce Secretary Howard Lutnick says more ...

Even before the threat of President Trump’s tariffs, there were questions about the company’s inability to make good on new ...

Trump administration has been predicting its tariffs targeting China will push Apple into manufacturing the iPhone in the U.S ...