In advertising, companies typically attempt to describe brand benefits that appeal to targeted customers. Messages that center on product advantages naturally lead to routine use of adjectives in ...

In marketing, it's become quite popular to use an adjective as a noun. Take a look at some examples collected by branding expert Nancy Friedman: Find your fabulous (Thai Tourism and others) From our ...

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Is there something unforgivably, infuriatingly obfuscatory about the unrestrained use of adjectives and adverbs? Many celebrated stylists think so. Crime writer Elmore Leonard, who died last week, ...

Have you ever wondered why some writing feels vivid and engaging while other texts seem flat and lifeless? The secret often lies in the strategic use of descriptive words, specifically, knowing when ...

Adjectives are words which describe nouns, and they have to agree with what they describe. This means that the form found in a dictionary (ending in -o or -e) changes its ending depending on whether ...

Happy is the main lexical predicate here. It takes one argument: an experiencer--John. Tall takes one argument: a theme: Mary. (12) *John is being tall. (13) *Mary is being fond of red roses. (14) ...

Simon Horobin does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...