YouTube has announced a new A/B testing feature that will allow creators to test different versions of a video, but Marques Brownlee has raised questions about how the system will work for viewers.

You come across a way-too-long video on YouTube, such as instructions on how to assemble an IKEA table, and hit the playback button to speed up the video. You’re not exactly watching Pride and ...

YouTube is announcing a ton of upgrades today, showcasing a wide range of new features and improvements coming to the ...

A long-awaited feature will soon start rolling out on YouTube for creators. YouTube has announced that it has been testing a new feature called "Test & Compare," the company's name for what is ...

YouTube’s latest creator push is less about giving creators more AI tools and more about closing the gap between creator ...

YouTube's title A/B testing is now rolling out globally to all creators with access to advanced features. Creators can test up to three titles, thumbnails, or title-thumbnail combinations. Tests ...

YouTube continues its efforts to circumvent ad blockers. Earlier this week, ad blocker SponsorBlock posted that the Google-owned video service is testing out server-side ad injection with a ...

YouTube is experimenting with a new AI-powered search tool, and Premium subscribers can check it out if they want to switch up their search routine. YouTube says the new way of searching “feels ...