Many new car buyers face a similar dilemma: You want to customize a new car, but don’t know if you’ll like the maroon leather interior that looks great in the catalog but always seems too pimplike in ...

The virtual reality lab is located at Stellantis' CTC complex in Auburn Hills. The company says the lab helps it make improvements for workers at its assembly line stations as well as cut costs. The ...

Editor's note: This story is part of the WardsAuto digital archive, which may include content that was first published in print, or in different web layouts. LAS VEGAS – You’re checking out the ...

Troy — The automotive industry is flipping on its head a long tradition of car racing video games by bringing the gaming experience into the vehicles. Collect virtual coins with an augmented-reality ...

When you think of testing a new vehicle, you might think of a driver racing around a test track or a crash test dummy being jolted in a mock collision. But these days, more and more vehicle validation ...

Virtual agent monitoring autonomous vehicle fleets · GlobeNewswire Inc. Boca Raton, FL, Aug. 21, 2024 (GLOBE NEWSWIRE) -- Guident Corp. (“Guident”) and XRF (“XRF”) have entered into a strategic ...

Car buyers today want more than a test drive and a handshake. They're looking for convenience, transparency, and a shopping experience that feels tailored to them. Thanks to rapid advances in digital ...

Editor's note: This story is part of the WardsAuto digital archive, which may include content that was first published in print, or in different web layouts. “Ready for my order, Mr. Audi dealer? “I’d ...

"Turning vehicles into moving theme parks," reads the homepage of the holoride website. Nils Wollny, co-founder and chief executive officer of the company that provides in-vehicle media experiences, ...

The reporter moved the rear door of the Jeep Wrangler and looked for the pins to slide into the waiting hinges. It wasn't obvious at first, but with some direction from a nearby voice to shift the ...