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Roku is working with real-time 3D (RT3D) content company Unity to help marketers of mobile apps expand acquisition campaigns to streaming TV inventory. The solution, now in beta testing, combines Roku ...

Unity has partnered with user acquisition financing platform PvX to help eligible game studios and consumer app developers ...

Media and ad tech companies won’t rest until they’ve convinced advertisers that streaming is a good place for performance marketing. On Monday, Roku announced a new partnership with app monetization ...

Buy Unity (U) and sell AppLovin (APP) as U’s Strategic Grow revenue accelerates while APP faces downgrades and decelerating growth.

Wedbush analyst Alicia Reese said the ruling highlights a “conspicuous” competitive shift as Unity’s advertising business gains traction and could pressure AppLovin’s MAX take rate.