Travelodge’s campaign to drive awareness of its £100m modernisation programme has boosted brand recognition in the UK by 90 per cent, the company claimed today (20 July) in its half-year results.

Budget hotel chain Travelodge has denied claims that a 'butt-naked' singing puppet on their latest TV ad is based on Prime Minister David Cameron. The advert, where a series of puppets sing 'That's ...

The ‘Travelodgical’ campaign aims to speak to the “small part in everyone that loves finding value,” according to CEO Peter Gowers who believes the UK has “become a nation of value seekers” ...

One of the supposed truths about advertising is that repitches – defending your agency's account against the blandishments of rivals – aren't worth it. If a client is looking around, for whatever ...