Sweden Wants To Become The World’s Slow Travel Leader

From ‘prescribed’ wellness to promoting boredom and silence, Sweden’s 2025 tourism campaigns reflected a country doubling ...
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Sweden’s Prime Minister Says It’s ‘No Secret’ He’s a Swiftie as He Extends ‘Warm Welcome’ to Her Eras Tour

Swedish Prime Minister Ulf Kristersson welcomed Taylor Swift’s Eras Tour to Stockholm as he reminded fans that he too is a Swiftie. Sweden’s prime minister is reminding his country that he’s a fan of ...