A new wave of creators is rejecting follower counts and viral pressure — and still earning more than traditional influencers.

Every August, "RushTok" takes over TikTok feeds. Thousands of potential new members can be seen twirling in dresses, walking sorority row and filming their "outfit of the day." What started as a niche ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. The lure (and lore) of internet riches is intoxicating.

Catarina Mello is a travel blogger, but her main source of income is an online course she teaches called the Influencer Mastercourse.

New Delhi: While she was working at PR Pundit, Shloka Tiwari had a single, all-encompassing realisation that shifted her career trajectory—brands no longer wanted to work with news publications.

After one investor called his startup idea the "worst," a cofounder leaned hard on influencers to grow his AI-powered presentation business. Now, Gamma is a $2.1 billion company — and a growth engine ...

Alix Earle has become one of the most recognizable faces on social media in just a few short years. What started as viral “Get Ready With Me” videos on TikTok quickly turned into a full-scale career ...

Around 20% of American adults rely on social media to get their financial information and advice, according to a Gallup survey. Half of these individuals receive that advice from financial influencers ...