South Korean beauty innovator One By Zero introduces aruen’s Tofu Milk Cream 80, a 2024 Minister’s Award winner featuring ...

The rapid spread of that sticky serum tells you just how wildly successful K-beauty has become. Fuelled by viral content and ...

Behind Korea's booming skincare trend, a society grapples with intense beauty standards.

South Korea's cosmetics exports hit a record high last year, driven by the global popularity of Korean culture and the ...

Snail mucin serums, once a niche concept, have become a mainstream skincare product worldwide, illustrating how South Korea’s ...

South Korean beauty influencer Daddoa, known for her calming makeup tutorials, has passed away at 29. Her agency confirmed her death on December 25, with no cause revealed. Daddoa, who began her ...

Ms Kim tried lip butter, hair essence and lip-and-cheek tints, and chatted with on-site staff. Read more at straitstimes.com.