Need Christmas gift ideas? Amazon’s new holiday storefront has so many good fashion and clothing finds, even our picky shopping writer is impressed. Score shoulder bags, Taylor Swift-inspired sweaters,

Customers who engage with Rufus during their shopping journey are 60% more likely to complete a purchase compared to those who don't.

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The best Amazon deals that are just for Prime members include up to 70 percent off fall fashion, home and kitchen essentials, and beauty products. Subscribers can save on Samsonite luggage, Anker power banks,