Audi sets up new brand in China

Audi launches AUDI in China – new EV sub-brand with SAIC; E concept shown with 775 PS, 700 km range
Audi has launched a new electric vehicle (EV) sub-brand in China as part of an expanded joint venture with long-time partner SAIC Motor. Simply called AUDI – without the four rings logo but spelled in
The new AUDI brand is a joint venture with SAIC, and Audi promises that AUDIs will drive like Audis
A fun fact I didn’t know is that Audi was the first “premium car brand” to enter the Chinese market back in 1988, and Audi’s experience in the market is why it decided to create AUDI, which is being developed as a joint venture with Shanghai-based SAIC Motor.
Audi launched a new car brand in China, and it’s called… AUDI
Audi recently signed a strategic partnership with Chinese carmaker SAIC Motor to expand its presence in China, specifically for its battery electric
Audi To Remove Rings Logo For Electric Cars in China
Audi is taking a radical step in China: a new electric car brand without the iconic four rings is intended to appeal to young, technology-savvy customers. Can the cooperation with SAIC bring the car manufacturer back forward in the competitive Chinese market for electric cars? Audi
Audi launches China-focused EV brand with debut of E concept
To mark the launch of the AUDI brand and provide a taste of what's to come, Audi on Thursday rolled out the E concept, a svelte wagon based on a platform developed in partnership with Chinese auto giant SAIC.
Audi unveils new EV brand in China without four ring logo
Audi on Thursday unveiled a new electric vehicle brand in China whose cars will sport just the name AUDI and not its signature four-ring logo, a move aimed at attracting younger customers in the world's largest auto market.
Audi Launches New AUDI Brand Without Four-Ring Logo In China
AUDI, the child brand, is a joint venture between Audi and domestic powerhouse SAIC, led by Fermín Soneira, formerly Audi’s Head of Product Line for Electric Models. The concept shown today previews three future production models expected to roll out starting in mid-2025.
Audi scraps its logo in bold new EV brand
So it's somewhat surprising that the brand is ditching the rings for a new EV brand. After months of rumous, Audi has unveiled a new EV range in China, sporting, instead of the rings (arguably one of the best logos),
Audi launches new EV brand in China with SAIC
Audi has introduced a new EV sub-brand dedicated to the Chinese market. Called “AUDI”, this new brand is part of an extended joint venture set up with partner Shanghai Automotive Industry Corporation (SAIC),
DPA International on MSN4h
Audi reveals China-only sub-brand called ‘AUDI’ - without four rings
Audi has unveiled its new E Concept which will kickstart the firm’s new Chinese-only sub-brand called ‘AUDI’. The German car ...
The Verge on MSN21h
Audi launches a new brand in China without the four-ring logo
Audi is making a big change to its branding for the Chinese market with a new logo that lacks the automaker’s famous ...
Top Gear on MSN7h
‘AUDI’ is, um, Audi’s China-only brand, and this is AUDI’s 765bhp E concept
So connected in fact, AUDI – no, we heard you the first time – has dispensed with, um, Audi’s famous four rings. Look at the ...
Chinese carmaker SAIC to sue EU over new 45% tariffs, stoking trade tensions
State-owned carmaker SAIC Motor said it will take Brussels to the European Court of Justice to "protect its legitimate rights ...
China Hits EU With WTO Lawsuit Over EV Tariffs
The country's Commerce Minister recently urged French officials to encourage the EU to negotiate a fair solution ...