Ryan Reynolds deserves some credit for helping Astronomer address the Coldplay kiss cam scandal. Days after Gwyneth Paltrow appeared as the company’s “Temporary Spokesperson” in a viral ad, Us Weekly ...

Ryan Reynolds is having some fun with Hollywood’s ongoing backlash over the AI-generated actress Tilly Norwood. In his latest Mint Mobile ad, the actor stars alongside a real Natalie “Tilly” Norwood, ...

Gwyneth Paltrow isn't the only big name attached to Astronomer's cheeky response to "Coldplaygate." Ryan Reynolds' company, Maximum Effort, announced its involvement with a lighthearted X post on ...

Ryan Reynolds is widely known for headlining films like Deadpool, The Proposal and The Adam Project as an actor, yet he has also emerged as a skilled marketer. With that, he’s become quite savvy when ...

Ryan Reynolds’ Maximum Effort production company was involved with the latest Astronomer video featuring Gwyneth Paltrow. The ad is being hailed as a master class in crisis PR. It comes days after the ...

After a Coldplay concert "kiss cam" scandal involving two Astronomer executives went viral, the data startup tapped Ryan Reynolds' agency Maximum Effort to spin the moment into a marketing win. The ...