'There is a chance that they will stay in Roblox': Gen Alpha is into PC gaming, but one industry analyst isn't so sure they're going to age out of their favorite haunt

Young people are playing PC games, but they won't necessarily migrate away from Roblox like many assume, says Newzoo's ...
Morningstar

Roblox Set To Benefit From Network Effect Moat Source; Initiating Coverage With $90 FVE | Morningstar

Roblox operates an online video game platform that lets young gamers create, develop, and monetize games for other players. The firm offers its developers a hybrid of a game engine, publishing ...

Roblox's Untapped Billion-Dollar Advertising Opportunity

Advertising is a natural fit for Roblox. It sits on one of the largest captive audiences in digital media, and in the second ...
Nasdaq

Roblox’s Network Effects Puts It Into a Field of Its Own

Roblox (NYSE:RBLX) was co-founded by David Baszucki and Erik Cassel in 2004 and first released in 2006. These two men are what you call, “futurists” and “innovators.” They saw the future and a new ...
Business Insider

Roblox is leaning into advertising and just made a big hire from Meta to get closer to marketers

Roblox is preparing to open up its self-service ad network to more advertisers this year. It just hired Stephanie Latham from Meta as VP of global partnerships. Roblox's partnerships boss Christina ...