Research Services offers tutorials and workshops on a variety of topics. Each semester, we present a series of tutorials. If you have suggestions, please contact [email protected]. We are also ...

When firms want to determine what their clients want, or what kind of products they should develop, or to determine if a new product will succeed they will do marketing research to find out more ...

Test your knowledge of public opinion polling by taking our 10-question quiz. Members of the American Trends Panel can now take our surveys online or over the phone with an interviewer. Here, we ...

A typical article in a top-tier business journal can require as much as $400,000 in academic labor costs (Terwiesch and Ulrich 2014). This estimate raises the question of what makes a contribution ...

This week Bates President Garry W. Jenkins joined Stefanie Manning, Maine Trust for Local News’ managing director, for a public conversation about his leadership and journey to Bates. A scholar from ...

When developing your marketing research it is important to follow some basic design ideas in order to make sure you are doing the best marketing research possible to help out your business or ...