When firms want to determine what their clients want, or what kind of products they should develop, or to determine if a new product will succeed they will do marketing research to find out more ...

A typical article in a top-tier business journal can require as much as $400,000 in academic labor costs (Terwiesch and Ulrich 2014). This estimate raises the question of what makes a contribution ...

Please join the Office of Research Development for two upcoming webinars about tools that could help advance your research. These platforms are accessible to all UML faculty, staff, and students.

When developing your marketing research it is important to follow some basic design ideas in order to make sure you are doing the best marketing research possible to help out your business or ...