We've all been there: You attend a trade show, engage in networking and depart with a collection of promotional products, or as they're often jokingly called, corporate SWAG (stuff we all get).

Promotional items are an essential component of any successful marketing strategy. They have the power to enhance brand awareness and effectively engage with your target audience. In this blog post, ...

Why? Because swag (short for “stuff we all get”) implies a throwaway item with no strategy behind it. And in 2025, that mindset is costing businesses real opportunities. My company is a promotional ...

Sussex, Wisconsin-based Quad announced last week that it is moving into the $26.6 billion promotional products market. The company, which most recently reported total sales of $2.96B on the 2024 ...

Community members collect stickers, coasters, poster fans, tee shirts, bottle openers and other free items at the grand opening ceremony for Fountain Row, Bowling Green's new entertainment destination ...

Secure some of this year's most exciting promotional items with a Promo Pass - available for six select dates this season.

Promotional products are one of the most effective advertising mediums out there, with a low cost per impression and positive consumer sentiment. That’s not just my opinion as someone who has worked ...

For questions about branded merchandise, including vendors, guidelines and more, please contact Chloe Milbrand at cmilbran@buffalo.edu. Sometimes known as promo gifts, giveaways or “swag,” promotional ...