(Ad) In the U.S., there's increased interest in marijuana, especially in recent decades. Reports have it that up to 49% of adults in the U.S. have tried cannabis at least once. One of the obvious ...

Cross-promotion is more than a marketing trend. It’s a strategic way to expand reach, strengthen credibility and create ...

When two groups pool their resources together, they become capable of reaching their goals and achieving things that would otherwise seem impossible. In business, this arrangement can manifest as a ...

More than 25 million students will return to classrooms on August 30, according to the president of Mexico, Andrés Manuel López Obrador, as parents prepared the portfolio for future expenses for the ...

Sponsorships continue to be one of the alcohol beverage industry’s primary methods of promoting brands to drinkers. In professional sports alone, alcohol beverage brands contributed $480 million in ...

In today’s crowded online world, it’s not enough to just have a blog—you need a brand. Branding is what sets you apart from ...

While the term ‘holistic marketing’ is far from new, it may need some interpretation for fledgling marketers. In simplistic terms, holistic marketing refers to an organic and seamless approach that ...

If there is one thing that Ava McDonald (COL ’24) values most, it is authenticity. Almost two years ago, as a junior in high school, McDonald was scrolling through her social media feed when she ...

The gaming industry is one that is dominated by men, but Avori Henderson, a young professional model, has taken it up as a passion and is tagging giant strides. Avori Henderson is not just a gamer; ...