SAP SE SAP SE engages in the provision of enterprise application software and software-related services. It operates through the following segments: Applications, Technology, and Support; Qualtrics; ...
SAP, the German enterprise software giant, today announced an acquisition to strengthen its hybris e-commerce division. It has acquired Gigya, a firm that helps online properties manage customer ...
Enterprise software giant SAP is launching a customer data platform (CDP) that aims to help organizations meld customer data across touchpoints -- from commerce and marketing to sales and service -- ...
SAP has underperformed the market in the last decade, as increased competition has contributed to relatively unattractive growth. Despite this, SAP has maintained a good commercial position. It has ...