With tariffs on one hand and waning consumer sentiment on the other, beauty product prices are headed in every which way.

Pricing is a critical element of the marketing mix (which also includes product, place and promotion). Pricing strategies must be devised to represent the value of the product, the perceptions of ...

Experts analyze how Trump's drug pricing policies, including Most Favored Nation (MFN) and tariffs, reshape pharma markets and impact patient costs and access.

Learn a customer-centric, value-based approach to pricing decisions that integrates behavioral economics and analytical ...

Contracting in the 21st century is a complicated business with many moving parts, and one of the critical success factors to be able to produce positive cash flow and a 20 percent-plus profit ...

The specter of inflation is large and the debate on the causes of inflation is raging in America. Although there are claims ...

Pricing strategy is a critical aspect of any business, as it directly impacts customer perception, revenue and profitability. However, with so many different pricing models to choose from, it can be ...

Interior designers who are starting out have to compete with other more established designers, so launching such a business is difficult. Not only do you need the know-how and experience to prove your ...