The idea for Phool bloomed on the ghats of the Ganges. Standing by the river in his hometown of Kanpur, co-founder Ankit Agarwal witnessed a startling contradiction: temple flowers were being dumped, ...

Use of edible flowers in cooking is no less than an art, while some flowers are added to accentuate the appearance of the delicacy, others are used to add a touch of aroma, taste and texture to the ...

Biomaterial startup, and fragrance-focussed wellness brand, Phool has raised $8 million in Series A funding, led by consumer fund, Sixth Sense Ventures. The round also saw participation from ...