Informative advertising seeks a presentation of product facts in a formal manner, including presenting findings from independent studies and safety assessments, to attract customers and sell a product ...

The existing marketing literature suggests that persuasive advertising elicits counteractions from competing manufacturers and consequently leads to wasteful cancellation of the advertising effects.

Marketers are missing their chance with persuasive technology. Need convincing? Let’s take a step back. Persuasion used to be considered an art in which advertisers were masterful. Words like “magic,” ...

MINNEAPOLIS (WCCO) --Facebook brings in most of its money from advertising. Last year, the social media site made $40 billion, mostly from ads tailored specifically to users. But, with all the ads out ...

When looking at making advertisements companies need to determine what type of ad they want to make. Is it an informative ad where the client learns about the product, is it a reminder ad where we are ...

Ads in video games can have a major influence on whether people buy products and recommend them to friends, a new study by Nielsen Entertainment concludes. Nielsen has been studying advertising in ...

Seth Stevenson was online on July 26 to chat with readers about this article. Read the transcript. In 1978, Donald Gunn was a creative director for the advertising agency Leo Burnett. Though his ...

Political campaigns know the importance of reaching voters where they're most engaged, and as the digital world evolves, so do their advertising strategies. Leveraging advanced data analytics, ...