Celebrity hairstylist and owner of STRIIIKE, Ashley Streicher, is redefining the modern perm. Find out more about her permanent wave treatment and how it came to be. Along with her sisters Jenn and ...

The year is 1987. Bon Jovi is blasting on every radio station, "Dirty Dancing" is in cinemas nationwide, and the only thing people want more than the numbers of Jon and Baby's personal choreographers ...

Humans, eternally dissatisfied with our lot, are all guilty of wanting what we don't have – myself included. I've got wavy-at-best hair, and I spent my youth scorching it with curling tongs in the ...

Forget the frizzed-out hair nightmares of your childhood – the modern perm is subtler, softer, and will elicit comments from strangers. Find out if a new-wave perm is right for you, plus how the ...

Click to share on Facebook (Opens in new window) Facebook Click to share on X (Opens in new window) X While King quietly debuted the new look at the Rachel Zoe Fall 2018 presentation in L.A. on Monday ...