First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...

The stylish wavy hair that you see on every TV actress and celebrity is almost impossible to achieve without a few painstaking hours every morning with a curling iron -- or is it? A hair process has ...

Perms were a popular trend in the '80s, transforming straight hair to curly. Once the go-to look of celebrities and soccer players, the style is making a comeback, but with the option of bigger, ...

If you've been wanting that wavy, effortless, off-duty-model type of hair that's been everywhere these days, you're in luck. The solution? A perm. Frightened? We asked Damian Santiago, co-owner of ...

She spent so much time and used so many products to get her hair to curl that her friends encouraged her to try a more permanent solution. This was the first time she had chemically treated her hair, ...

The happening ‘do is a testament to the major upgrades perms have gone through since their poufy early days. Shorthand for “permanent texture,” the technology has advanced to something so different, ...