Ahead of the 2025 college football season, the WWE and the Big 12 have agreed to expand their partnership that has been in place each of the last two seasons to further enhance fan engagement for both ...

The Big 12 Conference made waves on Monday morning, announcing a first-of-its-kind partnership with Players Era. The five-year partnership guarantees the Big 12 an equity stake in the Players Era ...

Footwear maker Nike (NKE) has renewed a 12-year-long partnership with the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA) under its new CEO Elliot Hill’s ...

Texas Longhorns quarterback Quinn Ewers (right) hoists the WWE wrestling belt given him by Mark Calaway, The Undertaker, following the Big 12 Championship football game at AT&T Stadium in Arlington, ...