My company maintains a huge, non-opt-in b2b e-mail list. This list is so effective that many businesses would like to advertise to it, but only if such a mailing wouldn’t be considered spam. Do you ...

Opt-in e-mail or permission-based marketing has been rightly touted as a means not only of differentiating legitimate direct marketers from low-rent spamsters, but of building stronger customer trust ...

The arguments about opt-in versus opt-out marketing can be intense. Both approaches have their supporters: The opt-out method is typically favored by business leaders, who claim that all’s fair in ...

E-mail marketers anxious to see that their opt-in mailings are not mistaken for spam are finally seeing brighter days, new research suggests. While the journey to the customer’s inbox is getting ...

From axing cardboard packing to mandating an opt-in mailing list, industry activists highlight ways to remake wasteful promotional packages. By Kirsten Chuba Events Editor Promotional boxes of food, ...