Old Spice is promoting new fragrance products with a series of ads that attempt to instill confidence in young men who have been crestfallen by the economic and emotional turmoil of the past year, ...

OK, if you’re old enough to remember Old Spice’s hilarious -- and often category-shattering --“Smell like a man, man,” campaign, you’re probably not in Procter & Gamble’s target market. But Procter & ...

Fewer than one in six video ads achieve high viral viewing, according to new research from Millward Brown. As part of this research, which involved analyzing 102 ads, Millward Brown created the ...

BrandFlakesforBreakfast might have put it best: “…If you live in a cave, you need to be aware of the fact that Old Spice owned the internet yesterday.” So (putting aside the fact that we now live in a ...

You’ve likely now seen those incredibly charming Old Spice body wash commercials (and the “custom vial video” campaign accompanying them) that have taken over the Internet/everything! Well, lots of ...

This isn't the first time Old Spice has centered a campaign around video or around the kind of outrageous marketing that often spurs social conversation, dating back to the brand's "Old Spice Man" ads ...

Rather than cutting away to commercials for deodorant and body wash, some of TV’s most popular programs on Thursday will try to make them seem part of the show. “Lining up broadcast, digital, and ...

A decade after he first said, "Hello Ladies," Isaiah Mustafa is back in a different world. Merry Marketing! Behind Some Of The Best Holiday Ads Of 2017 From Aldi to the USPS, the creatives behind some ...