Yes, the athletic footwear and apparel company finally sold off its non-fungible token (NFT) arm, RTFKT. This is a quiet end to an acquisition that once symbolized the company’s ambitious metaverse ...

A company that Nike purchased in 2021 as part of its move into the metaverse announced on Monday that it’s ceasing operations. RTFKT, pronounced “Artifact,” announced on X that it will “wind down” by ...

Nike launched its own virtual world within the Roblox online video game platform. This is 'Nikeland', a space where players can interact in free sports games and use articles of the firm in their ...

Nikeland was one of the first proof of concepts for mainstream metaverse commerce. The virtual world, created on Roblox, saw 7 million visitors over the course of its first two months. It built upon ...

Are you a print subscriber? Activate your account. By Brian Bonilla - 31 min 50 sec ago By Rachel Karten - 2 hours 11 min ago By Ad Age Staff - 2 hours 24 min ago By Tim Nudd - 4 hours 27 min ago 4 ...