Meta, EU

Meta Cuts EU Ad-Free Prices by 40%, Adds Unskippable Ads for Free Users
Meta, under mounting pressure from European regulators, announced a 40% price cut for its ad-free Facebook and Instagram plans within the EU. Starting November 13, Meta’s ad-free plans now cost €6 per month for web access and €8 for mobile users on iOS and Android.
Meta cuts EU ad-free subscription price by 40% for Facebook and Instagram
On Tuesday, Meta announced that it is reducing the price of a monthly subscription for its ad-free tier in the EU by 40 percent, from €9.99 to €5.99 on the web and from €12.99 to €7.99 on iOS and Android. Each additional Facebook or Instagram account will be charged €4 on the web and €5 on iOS and Android.
Meta adjusts ad approach amid pressure from EU regulators
Meta said on Tuesday it will offer cheaper ad-free subscriptions to Facebook and Instagram users in Europe and a new free access option with less personalized advertising. Why it matters: The shift is a response to "demands from EU regulators,
Meta Offers Less Personalised Ads for EU Users to Appease Regulators
Personalised advertising boosts revenue for companies, Meta said in a press release. It referenced an in-house study showing that Apple’s App Tracking Transparency requirement mandates that iOS apps must ask users for permission to share their data-led companies to increase prices by at least 3.4% as their ads became less effective.
Meta to offer less personalized ads in Europe to appease regulators
Meta Platforms plans to offer Instagram and Facebook users in Europe the option to receive "less personalized ads," the tech giant announced on Tuesday, in an effort to allay regulators' mounting concerns.
Facebook and Instagram Users in Europe Can Opt for Less Personalized Ads
Facebook and Instagram users in Europe will get the option to see less personalized ads if they don’t want to pay for an ad-free subscription
Meta to offer Facebook and Instagram users in Europe less personalized ads after pressure from regulators
Data from all of a user's previous time spent on Facebook or Instagram, which is typically combined to precisely target an individual with tailored ads, won't be used.
Meta to Offer ‘Less Personalized Ads’ in Concession to EU
The Facebook and Instagram owner faces pressure in Europe to ask before using data to target ads or train artificial intelligence.
Europe’s DMA forces Meta towards ‘less personalized ads’
Meta, under legal pressure in the European Union over a binary ‘pay us or consent to ad tracking’ choice it currently offers regional users of its social networks Facebook and Instagram, is changing how its regional ad business works again.
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Meta extends political ad ban until after Election Day
Meta extended its ban on new political ads on its platforms through Election Day, the social media giant announced Monday.
Meta extends ban on new political ads past Election Day
Meta extended its ban on new political ads on Facebook and Instagram past Election Day in the U.S. The social media giant ...
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Meta’s Rolling Out More Variable Ad Display Options
Meta’s rolling out a new ad option called “Flexible Media”, which is its next step in enabling variable ad delivery approaches based on its systematic predictions of user response.
Anticipating post-election drama, Meta extends political ad ban past Election Day
Meta announced Tuesday that it is extending its restriction on political ads until later in the week, though it did not ...
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Meta to add ads on threads in early 2025
Threads app was launched in July last year as a challenger to X, formerly Twitter, in a bid to win users from the de facto ...
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Meta's European Ad Shift: Less Personalization or Pay
Meta, facing pressure from European regulators, announced a new advertising option for Facebook and Instagram users.