Audi is introducing a new car brand specifically for the Chinese market, simply named "AUDI" in capital letters. Built on ...

With a new brand, you need a new car. This is the AUDI E concept, built in collaboration with Audi's regional technical ...

Audi is making a big change to its branding for the Chinese market with a new logo that lacks the automaker’s famous ...

The Audi A3 is not a car of great revolutions, but rather one of slow and steady evolution in almost every area. The result ...

The new concept took a bow at a private event in Shanghai and previews the company's latest branding direction.

A fun fact I didn’t know is that Audi was the first “premium car brand” to enter the Chinese market back in 1988, and Audi’s experience in the market is why it decided to create AUDI, which is being ...

The Audi lineup you know takes a victory lap before a massive model shakeup with reassigned nameplates and new all-electric cars.

Audi has launched a new brand in China, and it is called AUDI. In a classic ‘I didn’t hear you the first time can you repeat that please’, this shouty new AUDI is a collab with China’s SAIC, with an ...

Already an outlier, the S5 Sportback is also powered only by internal combustion, making it perhaps the last of its kind for ...

The joint venture between Audi and SAIC will launch in 2025, and the new E Concept reveals its styling direction ...

The company’s sales are flagging, showing a 16 percent drop in the third quarter of 2024 relative to the prior year, ...

AUDI, the child brand, is a joint venture between Audi and domestic powerhouse SAIC, led by Fermín Soneira, formerly Audi’s ...