Mercedes-AMG is developing its first standalone high-performance SUV, "Born in Affalterbach" completely in-house, marking a first in its 57-year history. The off-roader will be built on the company's proprietary AMG.

The new model will go up against the massive Lotus Eletre and future electric Porsche SUVs when it arrives. It's been a minute since witnessing any automaker double down on any future electric vehicle investments,

For the first time in its 57-year history, Mercedes-AMG is developing an SUV entirely in-house. The high performance SUV, “Born in Affalterbach,” is built on the company’s new proprietary AMG.EA electric high performance platform. Development vehicles are set to undergo initial test drives this winter.