When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

Custom Personas powered by real spend data--built to help you find, keep, and grow your most valuable customers. NIWOT, Colo.--(BUSINESS WIRE)--January 15, 2026-- Wiland(TM), the leading provider of ...

Marketers might not know it, but their segmentation and persona strategies might be hurting them. The urgency of customer needs should drive segmentation strategies, but most companies take a flawed, ...

The digital substation market offers opportunities in expanding medium voltage solutions, distribution systems, and hardware ...

Get a Free Sample PDF copy of the report @- Aerial imagery has undergone a paradigm shift with the widespread adoption of drone-based technology, which is reshaping industries ranging from ...

Based on data from its call center, a warranty company thought its market was predominantly female. However, when that company commissioned marketing research, it found that its customer base was ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

In terms of raw material type, the animal segment dominates the organic fertilizers market, driven by the advanced nutritional content of animal-based fertilizers. However, plant-based organic ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Paul Fennemore is Managing Director of Viapoint. Viapoint is the leading Social Media Consultancy, Services and Training Provider. Paul backs up what he preaches by grounding it on objective and ...

The peer-to-peer car rental market thrives on digital connectivity and adaptive strategies, with opportunities in tailored rental durations, demographic segmentation, and strategic partnerships.

Wiland™, the leading provider of data-driven marketing intelligence, today announced the launch of MarketSignals™ Custom Personas, a new custom segmentation solution that uses proprietary consumer ...