Lidl has launched their very own Christmas Cola Truck Tour to rival Coca-Cola and it is coming to the West Midlands this month. The first ever Freeway Cola Truck Tour will tour nine cities from ...
To celebrate the tour Lidl’s Christmas ad this year features the Freeway truck, which is driven by a character known as ‘Nick’. Joanna Gomer, Marketing Director at Lidl GB, said ...
It came about after his mum Zoe Sharpe made it her wish when Lidl's Christmas Freeway truck visited the city last November. As well as giving away boxes of goodies to those who queued up in ...