At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

Lucky for us Star Wars fans, the new Smart Play sets debut with a Star Wars theme. The three builds launch the first two days ...

After eight years in development, Lego Smart Play promises to revolutionise play for a new generation. One of its creators ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

For Disney and Lego, Smart Play reflects a shared belief that technology should support storytelling, not overshadow it. By ...

As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

Launching Smart Play with a trio of Star Wars sets makes sense on a number of different fronts. Obviously, Star Wars Lego ...

LEGO has revealed the next level of bricks as they debut their new SmartBrick sets, which all bring life to your sets ...

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

Summary: LEGO is launching a new smart bricks system that its describes as its “most significant” new product since 1978. The ...