In one of the most highly anticipated women's basketball matchups of the college season so far - No. 1 UCLA visiting No. 8 Maryland - DMV-native and NIL trailblazer Kiki Rice of the Bruins added ...

In the wake of the 2021 Supreme Court ruling allowing athletes to profit from their name, image and likeness (NIL), there has been a market frenzy surrounding athletes and their ability to cut ...

Earlier this season, Rice spoke on the release of Jumpman's first women's basketball shoe. Jordan Brand NIL athlete Kiki Rice will debut one of her personal Player Editions (PE) of the Heir Series ...

Four years ago, college sports were changed forever with the introduction of NIL. College athletes were finally able to earn money in return for their name, image, and likeness -- legally.

A view of the NCAA logo on a basketball. G Fiume/Getty Images This includes taking into account how the school aids its student-athletes in getting NIL agreements through means like publicity or ...

Elina Aarnisalo scored 15 points, Kiki Rice added 14 and No. 1 UCLA remained unbeaten with a 79-53 win over Minnesota ...