Google’s AI Overviews are taking over the research phase of shopping, but traditional search still wins the sale, new ...

Google’s John Mueller advises small businesses to choose distinctive brand names over generic keyword domains for better search visibility. Google’s John Mueller says generic keyword domains make it ...

Accounts embracing AI-powered tools are outperforming keyword-only strategies. Here's what you need to know before you get left behind.

Google’s VP of Product for Google Search confirmed that PR activities may be helpful for ranking better in certain contexts and offered an explanation of how AI search works and what content creators ...

Google's Ginny Marvin, the Google Ads Liaison, was asked if negative keywords are included in the algorithms to help train smart bidding. Ginny Marvin responded, saying they are one of the criteria ...

The digital marketing world has reached a tipping point. While some predict that AI will “kill” SEO, the reality is more nuanced. Search is not disappearing — it’s evolving into something more ...