When I sat down with Salish and Jordan via Zoom, I asked Salish if it’s strange that YouTube videos surrounding her dating life garner tens of millions of views. She laughs. “Well, when you put it ...

It was quite the scene at American Dream Mall Sept. 6: Thousands of tweens, crammed into the Dream Stage atrium or running five deep at the railings on the two tiers overlooking the atrium, all ...

At 56 years old, Jordan Matter might be the Tom Brady of YouTube. In a field dominated by people half his age, Matter calls himself the oldest YouTube creator with over ten million subscribers. These ...

YouTuber and influencer Salish Matter nearly caused a riot at the American Dream Mall in East Rutherford, N.J., on Saturday, Sept. 6, 2025 ... and she did it pretty much just by existing. Matter, 15, ...

A pop-up hosted by teen influencer Salish Matter descended into chaos, now-viral videos of the event show The gathering, which took place at the American Dream mall in New Jersey on Sept. 6, was ...

A popular father-and-daughter YouTube team will visit American Dream Mall Sept. 6 to promote their Sephora exclusive new skin care brand. Jordan & Salish Matter, YouTube content creators, are ...

When I ask Salish Matter to tell me about her daily routine, she answers as any 15-year-old might. She describes waking up (“too early”), going to school, hanging out with friends if she doesn’t have ...

In September of 2025, large crowds gathered in a New Jersey mall to see 15-year-old Salish Matter. In videos on TikTok, moms pushed through lines as young people screamed at that familiar preteen ...