When I heard Los Angeles indie rockers Local Natives released a new single called “I Saw You Close Your Eyes,” I knew I had to check out what they'd been up to — but first, I had to dim the lights, ...

If you were handed the option for more control over a situation, wouldn’t you take it? Sure you would. That’s the power at the heart of interactive videos. But what is it really? Interactive video ...

We've been fans of Condition One for a while. That's the augmented reality app backed by Mark Cuban that lets users view videos with a 180-degree field of vision. But we recently tested out Condition ...

How often does this happen to you? You find yourself describing something that happened in a game to someone, and they’re not sure they know what part of the map you’re talking about, or they’ve never ...

Forbes contributors publish independent expert analyses and insights. I write about digital marketing, data and privacy concerns. This article is more than 6 years old. As brands try to keep up with ...

Foals’ new video has landed and it’s a doozie: an immersive black-and-white interactive experiment directed by longtime collaborator Nabil, who also oversaw their NSFW ‘Bad Habit’ and ‘Late Night’ ...

People can create interactive clips for one of three songs, with the winning project for each screening at the Tribeca Film Festival in April. By Hilary Lewis Deputy Editor, East Coast Starting ...

In the internet age, users can now interact with music videos. Musical heavyweights like Bob Dylan are keen to take advantage of this new technology, and it’s proving a hit with fans. A completely new ...

In a small update to a YouTube support page last month, the online video giant announced that annotations would be deleted from all videos using the feature early next year. Original image has been ...

Interactive video ads drive a 47% gain in time spent with a marketing message compared to a non-interactive ad, according to a study from Magna, a media strategy group of ad giant IPG Media Lab.