Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. TikTok influencers Florin Vitan (L) and Alessia Lanza ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...

Brand interest in sponsored content, as opposed to traditional social ads, continues to rise and create opportunities for influencer partnerships, with 92% of brands intending to increase their ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Through influencer marketing ...

Have you started your influence marketing strategy this year? It is quickly becoming the way to reach audiences, especially if you are struggling to make your social media efforts pay off. You see, ...

The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...

Runway Influence, which specializes in luxury, fashion, automotive and high-end lifestyle branding, has announced a multi-million-dollar expansion, cementing its position at the forefront of digital ...

When making one, keep it short and to the point. Most experts agree that videos between 60 and 90 seconds work best for social media in 2025. You want to get your message across without losing your ...

Advertisers are allocating increasing amounts of their budget to influencer marketing given its cost-effective digital content and high engagement and conversion rates. Influencer marketing, however, ...

Influencer-marketing agencies use "creator briefs" to communicate campaign expectations. For a Bed Bath & Beyond campaign, the agency Mocean sent three micro influencers creator briefs. The three-page ...

Being an “influencer” is big business. Influencer marketing has more than tripled since 2019, with an estimated worldwide market size of $24 billion (“Global Influencer Marketing Value 2016– 2024,” ...