ITV has announced a year-long on-screen identity project called ITV Creates, which will see the channel’s idents change every week. Launching on 1st January 2019, the project aims to reflect “the ...

ITV has refreshed the branding across all of its six linear channels ahead of the launch of new streaming service ITVX next month. According to the broadcaster, the new branding “turns streaming ...

Ahead of the launch of AVoD service ITVX, commercial broadcaster ITV’s channels have been given a fresh look, with new channel branding, on-screen presentation and idents rolling out across all on air ...

ITV is to drop its heart idents in favour of short ads featuring its biggest stars, according to the Media Guardian. The Channel 4-style idents will capture stars such as Ant and Dec, Trevor McDonald, ...