Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Artificial intelligence (AI) has undeniably revolutionized various aspects of our lives, ...

When was the last time a brand didn’t just catch your eye, but moved you—made you feel something real? Today, AI can produce logos, taglines, and campaigns at lightning speed. Algorithms can replicate ...

With branding at the forefront of every marketing strategy, finding the balance between AI and genuine human interaction will help brands foster authentic connections and enhance the customer ...

Marketing experts are increasingly turning to human relations theory as a framework for understanding and developing brand strategies. This approach, which views the relationship between brands and ...

Attend any conference or read a business and strategy magazine today, and you’re sure to hear "be authentic” as a key takeaway. “Authenticity” has been a top buzzword since 2016 and it likely ...

Opinions expressed by Entrepreneur contributors are their own. Branding is the personality of a business. A strong brand voice can help you stand out from the competition and create content that ...

Back in June, Tools for Humanity—a startup cofounded by OpenAI CEO Sam Altman—launched its first U.S. brand campaign for World, an identity and financial network that includes a cryptocurrency called ...

In a time of major technological developments, there’s a real benefit to maintaining a more personal connection with customers. Modern business is about far more than just selling great products. For ...