Back in the Eighties no self-respecting fashion victim of either sex would be seen dead without a perm, frosted highlights and a shell-suit. For 20 years the crime against hair fashion embodied by the ...

And just like that: the bubble perm is back. From Bella Hadid to EmRata and Katie Holmes, it seems many with naturally straight hair can’t resist the nostalgic pull of the ’80s classic. In fact, ...

She says Curl Cult’s perm kit gives her “loose waves no matter how humid it is outside” Portia De Rossi/Instagram Portia de Rossi is showing us all how she keeps her hair looking good. It’s no secret ...

Perms chemically alter the structure of your hair in order to maintain a curl or wave in whatever shape it's set. The perm — short for “permanent wave” — hit its peak in the ’80s with Jennifer Beals ...