When was the last time you performed a local online search? When you want to find a product or service in your area, do you dust off the ol’ phone book, or do you turn to your favorite search engine?

For years, growth felt straightforward: Rank on Google, earn the click, convert the visitor. I still respect SEO—it built entire categories. But the interface of attention is changing right in front ...

This post was sponsored by TAC Marketing. The opinions expressed in this article are the sponsor’s own. After years of trying to understand the black box that is Google search, SEO professionals have ...