Mascara is the key making your eyelashes pop perfectly. — -- Do you want the sultry stare perfected by Hollywood’s top names, such as Mila Kunis, Freida Pinto and Kerry Washington? Try mascara.

This fall, brown mascara adds soft definition and natural elegance to every look. Whether espresso, chocolate, or cinnamon: Discover which neutral shades make your eyes sparkle and which combinations ...

Does your mascara look grumpy and messy? Here is our easy-to-follow guide and tips to help you apply mascara like a pro. The beauty of mascara is that it can transform your look instantly. With just a ...

If you want to quickly define and open up your eyes—reach for the mascara. It is an easy way to transform lashes with just a couple of coats. When choosing a mascara, always go with the blackest ...

For many women, mascara is a beauty must-have, a product they wear day in and day out that makes their eyes look bigger and brighter. The right mascara has the ability to darken eyelashes while adding ...

A makeup artist reveals how to apply mascara the right way, and reveals the biggest mistakes she sees people making on the reg. Mascara is one of the most popular beauty products around. A single ...

Before the holiday, we showed you how to get celebrity makeup artist Tina Turnbow’s perfectly smoky eye with just one pencil (a lifesaver during the December madness). But who wants to wear full ...

Coat with care: "You should always apply two to three coats of mascara maximum and end it there," Ashley advised. The first application should last—even when you need to touch up your makeup ...

In order to find the best mascara for your lashes, you really have to commit. That’s the message I’m receiving from Eyeko’s $45 custom mascara experience, aptly named Bespoke. The service launched ...

Millions of women use mascara to make their lashes lush. It's been around since the 19th century, and those tubes and wands are still making eyes more alluring. Here's a look at what's inside the tube ...