Making frozen vegetables hip is a daunting task, but B&G Foods thinks it has just the guy to do it. The company is bringing back the Jolly Green Giant after a long hiatus to introduce new recipes. But ...

Dressed in a leafy-green toga, the Giant's vocabulary is limited to "Ho, Ho, Ho, Green Giant!" Advertising Age magazine has ranked the Jolly Green Giant as the third most recognizable advertising icon ...

The man who made the words “Ho, Ho, Ho” famous is dead. No, not Santa Claus. Len Dresslar, the voice of the Jolly Green Giant in the leafy green toga, who bellowed those three little words from our TV ...

In 1959, Chicago singer Len Dresslar stepped into a Windy City recording studio and, in his deep baritone, sang three words for a commercial jingle that have echoed through the decades: “Ho, ho, ho.” ...

Mention Green Giant and those old enough to remember will probably recite the famous jingle: “Ho-ho-ho … Green Giant!” B&G Foods Inc.’s decision to purchase the brand—along with Le Sueur, best known ...

In 1959, Chicago singer Len Dresslar stepped into a Windy City recording studio and, in his deep baritone, sang three words for a commercial jingle that continue to echo: “Ho, ho, ho.” Mr. Dresslar, ...

Green Giant Valley Fresh Steamers Healthy Colors Vegetable Blends. Nature's, Farmer's, Valley, and Market. $2.39 for 11-ounce frozen bag. Bonnie: Eat a rainbow every day, we dietitians like to say, ...