PubMatic (Nasdaq: PUBM), the leading AI-powered ad tech company delivering digital advertising performance, announces its first agentic advertising campaign in Spain, developed in partnership with ...

Coty has decided to consolidate its media planning and buying duties with Publicis Groupe’s Zenith, ending its relationship ...

Samba TV, the TV data company, has announced an expansion of its partnership with Havas Media Network North America (HMN NA). Samba data now powers the Havas Media Meaningful Rating Point (MRP) ...

Audience definitions flow directly into activation with automatic taxonomy alignment. Powered by Match.AI, Havas Media Network’s pioneering audience-matching solution, the integration ensures ...

Havas plans to roll out a group-wide operating system to drive further integration between its agencies as part of a new “Converged” strategy. Yannick Bolloré, the chief executive of Havas, speaking ...

Modi joins Havas Media Network India from Omnicom Media Group. She has more than two decades of experience across media, ...

Havas Media Network is the media experience agency, building meaningful media to create more meaningful brands. Powered by the Mx System and its global strategy platform, Converged.AI, the network ...

It takes a village to raise the profile of a global media agency. To better service clients – and help with their own bottom line – some media agencies, including Havas Media Network (HMN), are ...

Havas Media and GroupM each launched curated media marketplaces representing black, Hispanic, LGBTQ+ and other minority-owned publishers, as well as publishers that create content specifically for ...

Havas Media Network India has appointed Tabassum Modi as chief content officer, spearheading Havas Play. This restructuring ...